Journal of pediatric and adolescent gynecology · 2026
"Hey Guys, How Are Your Vaginas Doing?" Exploring Adolescents' and Young Adult Women Attitudes and Practices Toward Vulvovaginal Health: A Qualitative Study.
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Rengifo Roxanne, Williams David N, D'Ambrosi Gabrielle, Leahy Grace, Addison Jessica, Hassan Areej
Аннотация
STUDY OBJECTIVE: Vaginal self-care and vulvovaginal health trends are frequently viewed by adolescent and young adults (AYA) on social media. This study explored AYA understanding, attitudes, knowledge, and practices regarding vulvovaginal health with a focus on the positive and negative influences of social media.
DESIGN: We recruited AYA using a criteria based purposeful sample from an urban practice. Semi-structured qualitative interviews explored attitudes, practices, and social media use related to vulvovaginal health. Interviews were recorded, transcribed, coded and thematically analyzed using inductive and deductive methods.
RESULTS: 28 participants assigned female at birth (range 15-25 years) were interviewed. Four major themes were identified: (1) Vulvovaginal health is viewed as important and often overlooked; (2) AYA engage in vulvovaginal health practices, such as daily vulvar washing with water or gentle soap, shaving, and explored products like wipes, washes, and vajaycials; (3) AYA view vulvovaginal health content on social media and express diverse attitudes toward products and practices; (4) AYA trust healthcare providers as reliable sources of guidance, with older AYA expressing greater skepticism toward social media. AYA trust healthcare providers as reliable sources of guidance. A subtheme suggested that older participants feel particularly cautious about social media content. Several recommendations emerged for effective communication.
CONCLUSIONS: Social media is a popular source of vulvovaginal health information. Older AYA Some participants questioned the credibility of content, while also appreciating raised awareness of vaginal health on these platforms. Health care providers should be aware of misinformation and provide evidence based guidance.
DESIGN: We recruited AYA using a criteria based purposeful sample from an urban practice. Semi-structured qualitative interviews explored attitudes, practices, and social media use related to vulvovaginal health. Interviews were recorded, transcribed, coded and thematically analyzed using inductive and deductive methods.
RESULTS: 28 participants assigned female at birth (range 15-25 years) were interviewed. Four major themes were identified: (1) Vulvovaginal health is viewed as important and often overlooked; (2) AYA engage in vulvovaginal health practices, such as daily vulvar washing with water or gentle soap, shaving, and explored products like wipes, washes, and vajaycials; (3) AYA view vulvovaginal health content on social media and express diverse attitudes toward products and practices; (4) AYA trust healthcare providers as reliable sources of guidance, with older AYA expressing greater skepticism toward social media. AYA trust healthcare providers as reliable sources of guidance. A subtheme suggested that older participants feel particularly cautious about social media content. Several recommendations emerged for effective communication.
CONCLUSIONS: Social media is a popular source of vulvovaginal health information. Older AYA Some participants questioned the credibility of content, while also appreciating raised awareness of vaginal health on these platforms. Health care providers should be aware of misinformation and provide evidence based guidance.