Rethinking category-selectivity in human visual cortex.

A wealth of studies report evidence that occipitotemporal cortex tessellates into 'category-selective' brain regions that are apparently specialized for representing ecologically important visual stimuli like faces, bodies, scenes, and tools. Here, we argue that while valuable insights have been gained through the lens of category-selectivity, a more complete view of visual function in occipitotemporal cortex requires centering the behavioral relevance of visual properties in real-world environments rather than stimulus category. Focusing on behavioral relevance challenges a simple mapping between stimulus and visual function in occipitotemporal cortex because the environmental properties relevant to a behavior are visually diverse and how a given property is represented is modulated by our goals. Grounding our thinking in behavioral relevance rather than category-selectivity raises a host of theoretical and empirical issues that we discuss while providing proposals for how existing tools can be harnessed in this light to better understand visual function in occipitotemporal cortex.