The Kura files: qualitative social survey.

The widespread use of Kura/Noni came to the attention of researchers from both the University of the South Pacific and the Fiji School of Medicine. Amongst other associated research undertakings to better understand the use and potential benefits of this herbal medicine, a nationwide qualitative research was undertaken from September 2002-February 2004. Interviews, participant observation and participatory activities involved over 400 respondents. These research activities showed Kura is thought to be beneficial for a large number of ailments that ranged from skin conditions to high blood pressure. In total Kura has been reported to be useful for 66 medical conditions and 1 spiritual application. Based on the findings of the Research Team, it is concluded that there is sufficient grounds to proceed further with the next two phases of this research project: biochemical analysis to identify the active ingredients in the different parts of the plant, and later clinical trials to determine opportunities for developing pharmaceutical drugs.