Spine surgery and related research · 2026
User Engagement and Demographics of a Medical Society-Led Website for Scoliosis: An Analysis using Google Analytics.
СтатьяНазвание и аннотация: Перевод в очереди
Обработка статьи · этапы, ошибки и управление
Загрузка состояния…
Ошибки и ограничения
История · было → стало
Состояние обновляется каждые 5 секунд, пока блок открыт. Процент показывается только там, где известен объём работы. Пауза останавливает продолжение этапа; текущий запрос к источнику может завершиться.
Iwata Shuhei, Kotani Toshiaki, Hirano Toru, Wada Kanichiro, Harimaya Katsumi, Abe Yuichiro, Iida Takahiro, Taniguchi Yuki, Nakamura Naoyuki, Yamada Katsuhisa, Murakami Hideki, Seki Shoji, Tsuji Taichi, Terai Hidetomi, Misawa Haruo, Yamamoto Takuya, Ohtori Seiji
Аннотация
INTRODUCTION: Patient-facing websites operated by medical societies are crucial for disseminating reliable health information; however, their real-world usage and effectiveness are often unquantified. This study investigated the user engagement and demographics of "Scoliosis Town," a patient education website developed by the Japanese Scoliosis Society, to evaluate its performance.
METHODS: We conducted a retrospective analysis of the website's traffic data from June 1, 2018, to March 31, 2023 (58 months), using Google Analytics. Key metrics included the number of users and sessions, user demographics (age and gender), access patterns (device type and acquisition channel), and popular content.
RESULTS: The website attracted 2,333,184 users over 3,111,702 sessions. The primary users were female (68.1%), with the 35-44 age group being the largest demographic (29.4%), suggesting the site effectively reached its target audience of patients' mothers. The most frequently viewed pages were those detailing the "causes" and "treatment" of scoliosis. Most users accessed the site via mobile devices (83.3%), primarily through organic search (88.0%), with traffic peaking on weekday evenings.
CONCLUSIONS: The Japanese Scoliosis Society patient education website successfully reached its intended demographic of caregivers and was actively used to seek fundamental information about scoliosis. This study demonstrates the value of medical society-led digital platforms and validates web analytics as a powerful tool for assessing real-world patient information needs.
METHODS: We conducted a retrospective analysis of the website's traffic data from June 1, 2018, to March 31, 2023 (58 months), using Google Analytics. Key metrics included the number of users and sessions, user demographics (age and gender), access patterns (device type and acquisition channel), and popular content.
RESULTS: The website attracted 2,333,184 users over 3,111,702 sessions. The primary users were female (68.1%), with the 35-44 age group being the largest demographic (29.4%), suggesting the site effectively reached its target audience of patients' mothers. The most frequently viewed pages were those detailing the "causes" and "treatment" of scoliosis. Most users accessed the site via mobile devices (83.3%), primarily through organic search (88.0%), with traffic peaking on weekday evenings.
CONCLUSIONS: The Japanese Scoliosis Society patient education website successfully reached its intended demographic of caregivers and was actively used to seek fundamental information about scoliosis. This study demonstrates the value of medical society-led digital platforms and validates web analytics as a powerful tool for assessing real-world patient information needs.