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Journal of midwifery & women's health · 2026

#GroupBStrepTest on TikTok: What Social Media Reveals About Patient Experiences and Expectations.

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Schroeder Brooke E, Kuehn Sarah J, Sills Joelle, Dotters-Katz Sarah K, Wu Jenny

Аннотация

INTRODUCTION: Nearly half of the US population uses TikTok, influencing patient perceptions of public health measures, including group B streptococcus (GBS), a known cause of neonatal sepsis and mortality. This study examines TikTok content on GBS testing/treatment.

METHODS: After institutional review board exemption, we evaluated the top 100 videos tagged with #gbs, #groupbstrep, #gbstest, and #groupbstreptest. Video information was downloaded via Apify. Two reviewers coded videos, with a third resolving discrepancies. We used the modified 5-point DISCERN scale to assess information reliability and the Patient Education Materials Assessment Tool (PEMAT) for understandability and actionability.

RESULTS: Of 773 videos, 176 unrelated to GBS or in non-English languages were excluded. The top 100 videos had 17 million views, averaging 66.4 seconds. Most content creators were female (97.0%) and based in the United States (89.0%); fewer were health care professionals (21.1%). Video types included patient experiences (41.0%), educational videos (28.0%), and humorous content (22.0%). Video tone was more often negative (40%) than positive (22%). Nearly half of patient videos (49.3%) emphasized anxiety, although only 10.3% reported test discomfort. Concerns centered on the rectal swab, with some patients being unaware of this procedure until after the test. Distrust of health care professionals was emphasized in 6.5% of videos. Five videos (360,600 views, 1273 shares) promoted alternative GBS treatments (eg, probiotics, garlic, fermented foods). Videos scored poorly on quality (DISCERN: mean, 1.8; SD, 1.1) and actionability (PEMAT: mean, 18.3%; SD, 35.6%) but had better understandability (PEMAT: mean, 75.8%; SD, 19.7%).

DISCUSSION: Significant anxiety and misinformation about GBS testing/treatment exist in popular content, highlighting the importance of anticipatory counseling. Health care professionals can use these insights to guide patient education.

Предметные рубрики MeSH

ИП Урсолов Владлен Сергеевич

ИНН 500118482352 · ОГРНИП 314500117700049

Реквизиты и контакты