What app? Demographic and drug use predictors of buying drugs via different social media and messaging apps.

INTRODUCTION

Improving our understanding of how demographic and drug use factors shape social media drug market engagement is integral to targeting harm reduction and prevention responses to high-risk drug use and digital harm.

AIM: To identify demographics and drug use patterns that correlate with using specific social media platforms to purchase drugs.

METHODS

An anonymous online survey of New Zealanders who use drugs (N = 10,781) was used to explore social media drug purchasing. Logistic regression models were fitted to identify demographic and drug use correlates of using Facebook/Messenger, Snapchat, Instagram or high security apps (Telegram, Signal, Wickr) to purchase drugs.

RESULTS

Sixteen percent reported purchasing drugs via social media (n = 1731). Facebook/Messenger was most used (54.2 %), followed by Snapchat (47.5), Instagram (24.7) and high security apps (17.6). Respondents aged under 30 were more likely to report using Snapchat and less likely to report using Facebook/Messenger or high security apps. Snapchat purchasers were more likely to be Asian, students, use MDMA/ecstasy and cocaine, and purchase via "friends/family". High security app purchasers were more likely to identify as male, reside in urban areas, use methamphetamine, psychedelics and cocaine, and purchase from a "drug dealer". Facebook/Messenger purchasers were more likely to report a low income, reside in small town/rural area; and purchase from "gang members", "drug dealers" and "friends/family". Instagram purchasers were more likely to report cocaine use and purchasing from "friends/family".

CONCLUSIONS

Use of social media apps for drug buying are influenced by demographics (mainly age), drug market contexts, and drug type used.