Sexual & reproductive healthcare : official journal of the Swedish Association of Midwives · 2025
Reading the comments: An exploratory quantitative analysis of YouTube comments in response to abortion plotlines on fictional television programs.
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Herold Stephanie, Narendorf Piper, Hoffman Beth
Аннотация
OBJECTIVE: Previous research has found that exposure to abortion plotlines on fictional television programs may influence viewers' knowledge about abortion, and that examining comments under health-related YouTube videos provides insight into discourse around the health topics. We conducted an exploratory quantitative content analysis of YouTube video clips from television abortion plotlines and comments.
STUDY DESIGN: We identified YouTube clips posted in a five-year period (2018-2023) on official network accounts that depicted abortion plotlines. Two research assistants independently coded the top 20 comments and associated replies for each video using a systematically developed codebook. We calculated descriptive statistics and used chi-square tests to assess for differences in the distribution of content code by sentiment.
RESULTS: Of the 275 abortion plotlines in our sample period, we identified 25 YouTube videos that met our inclusion criteria. Fifteen of these clips had more than 10 relevant comments, for a total of 619 relevant comments. Slightly less than half (43.8 %) expressed abortion positive sentiment, 22.0 % expressed abortion restrictive sentiment, and 19 % expressed complex sentiment. The most frequent content category was arguing with another poster (41.2 %,) followed by hostility toward another poster (16.2 %). Potential misinformation was present in 10.4 % of comments; these were significantly more likely to express abortion restrictive sentiment compared to abortion positive or complex sentiment (p < 0.001).
CONCLUSIONS: Results of this exploratory study suggest that YouTube comments posted under abortion plotline videos express a mix of sentiment, and social media data may offer a unique opportunity for researchers to investigate viewers' reactions to these plotlines.
STUDY DESIGN: We identified YouTube clips posted in a five-year period (2018-2023) on official network accounts that depicted abortion plotlines. Two research assistants independently coded the top 20 comments and associated replies for each video using a systematically developed codebook. We calculated descriptive statistics and used chi-square tests to assess for differences in the distribution of content code by sentiment.
RESULTS: Of the 275 abortion plotlines in our sample period, we identified 25 YouTube videos that met our inclusion criteria. Fifteen of these clips had more than 10 relevant comments, for a total of 619 relevant comments. Slightly less than half (43.8 %) expressed abortion positive sentiment, 22.0 % expressed abortion restrictive sentiment, and 19 % expressed complex sentiment. The most frequent content category was arguing with another poster (41.2 %,) followed by hostility toward another poster (16.2 %). Potential misinformation was present in 10.4 % of comments; these were significantly more likely to express abortion restrictive sentiment compared to abortion positive or complex sentiment (p < 0.001).
CONCLUSIONS: Results of this exploratory study suggest that YouTube comments posted under abortion plotline videos express a mix of sentiment, and social media data may offer a unique opportunity for researchers to investigate viewers' reactions to these plotlines.