[Exploration and implementation strategy of enhancing pregnant women's willingness to receive influenza vaccine based on behavior change mechanism].

The disease burden caused by pregnant women contracting influenza is an important public health issue, which not only directly threatens the health of pregnant women themselves, but also has adverse effects on the health of fetuses and newborns through mother-to-child transmission and other means. Although pregnant women are the preferred group for influenza vaccination, their willingness to receive the vaccine is generally low due to multiple factors, such as psychological mechanisms, socio-cultural factors, and policy implementation barriers in the actual implementation process, resulting in an extremely low vaccination rate. Therefore, building a comprehensive and multi-level precision strategy system based on the behavior change mechanism in the three dimensions of individual-society-policy is of great significance for enhancing pregnant women's willingness to receive vaccinations and promoting their conversion of willingness into actual vaccination behavior. In the future, we will evaluate the effectiveness of strategies from a more in-depth, systematic, and comprehensive perspective, explore their synergistic effects in different intervention strategies and their adaptability in diverse target populations, thereby expanding the coverage of public health services and enhancing the accuracy and depth of services, aiming to promote the steady development of public health along the path of precision and efficiency, and provide solid and powerful guarantees for the health of the entire population.