Response to Comment on "Non-Polaritonic Effects in Cavity-Modified Photochemistry": On the Importance of Experimental Details.

This note responds to Schwartz and Hutchison's Comment. Differences appear to have arisen not in the experimental results themselves but in their interpretation: more extensive experiments allow one to distinguish between "true positive" and "false positive" results. Potential evidence of non-polaritonic effects in Schwartz and Hutchison's own work is identified. It is hoped that this work will encourage others to produce more systematic investigations of strong coupling.