Managing atopic dermatitis.

"Itchy" rashes occurring in patients (usually an infant or child) with a personal and/or family history of itching, sneezing, and/or wheezing should be considered part of the spectrum of skin problems labeled "atopic dermatitis" (AD). Multiple factors influence AD, and effective management requires that none be overlooked. The complicated nature of treatment means parents and family members require repeated reinforcement and education, particularly in avoiding "triggers of itch;" and use of medications. When all the aspects of AD are adequately addressed, more than 90% of patients with AD can be effectively managed.