Association of neurotoxin treatment likelihood with sex of television journalists.

Neurotoxin procedures have been increasing in popularity since they were approved for cosmetic use in 2002, with predominately women being treated. Our objectives were to determine likelihood of neurotoxin treatment in television journalists based on demographics and social media popularity. Likelihood of neurotoxin treatment was determined from by grading forehead and glabellar rhytides in videos using a standardized scale. A greater percentage of women vs. men were "likely/highly likely" to have had glabellar (23% vs. 17%, respectively) and forehead neurotoxins (42% vs. 13%, respectively) neurotoxins (both P < 0.05). A greater proportion of anchors vs. non-anchors were "likely/highly likely" to have had glabellar neurotoxins (37% vs. 11%; P < 0.05). In sum, we found that women broadcasters are more likely to pursue neurotoxin treatments compared to male broadcasters and uncovered potential gender-based aesthetic treatment biases in the media industry.