Communicating the AMFm message: exploring the effect of communication and training interventions on private for-profit provider awareness and knowledge related to a multi-country anti-malarial subsidy intervention.
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Willey Barbara A, Tougher Sarah, Ye Yazoume, ACTwatchGroup, Mann Andrea G, Thomson Rebecca, Kourgueni Idrissa A, Amuasi John H, Ren Ruilin, Wamukoya Marilyn, Rueda Sergio Torres, Taylor Mark, Seydou Moctar, Nguah Samuel Blay, Ndiaye Salif, Mberu Blessing, Malam Oumarou, Kalolella Admirabilis, Juma Elizabeth, Johanes Boniface, Festo Charles, Diap Graciela, Diallo Didier, Bruxvoort Katia, Ansong Daniel, Amin Abdinasir, Adegoke Catherine A, Hanson Kara, Arnold Fred, Goodman Catherine
Аннотация
METHODS: This study had a non-experimental design based on nationally representative surveys of outlets stocking anti-malarials before (2009/10) and after (2011) the AMFm roll-out.
RESULTS: Based on data from over 19,500 outlets, results show that in four of eight settings, where communication campaigns were implemented for 5-9 months, 76%-94% awareness of the AMFm 'green leaf' logo, 57%-74% awareness of the ACT subsidy programme, and 52%-80% awareness of the correct recommended retail price (RRP) of subsidized ACT were recorded. However, in the remaining four settings where communication campaigns were implemented for three months or less, levels were substantially lower. In six of eight settings, increases of at least 10 percentage points in private for-profit providers' knowledge of the correct first-line treatment for uncomplicated malaria were seen; and in three of these the levels of knowledge achieved at endline were over 80%.
CONCLUSIONS: The results support the interpretation that, in addition to the availability of subsidized ACT, the intensity of communication campaigns may have contributed to the reported levels of AMFm-related awareness and knowledge among private for-profit providers. Future subsidy programmes for anti-malarials or other treatments should similarly include communication activities.