Failures to induce implicit evaluations by means of approach-avoid training.

Woud, Becker, and Rinck (2008) asked participants to repeatedly push pictures of certain faces away and to pull pictures of other faces towards them using a joystick. Performance in a subsequent affective priming task showed that previously pulled faces evoked more positive implicit evaluations then previously pushed faces. We report five studies in which we failed to find consistent evidence for the effect of approach-avoid training on implicit evaluations. We also failed to reproduce the effect reported by Woud et al. when reanalysing their data. An overall analysis that included our data, the data of Woud et al. and additional data provided by Woud and colleagues also did not reveal a significant effect of approach-avoid training on implicit evaluations. We conclude that the impact of approach-avoid training on implicit evaluations is subject to subtle boundary conditions.