Implicit alcohol-related cognitions in a clinical sample of heavy drinkers.

Patients undergoing treatment in an alcohol-rehabilitation clinic performed an Extrinsic Affective Simon Task (EAST) and two Implicit Association Tests (IATs) that were designed to measure implicit attitudes toward alcohol or implicit alcohol-arousal associations. The EAST and IAT data indicated that patients had a more negative implicit attitude toward alcohol than toward softdrinks and possessed strong implicit alcohol-arousal associations. Our results replicate and extend those of Wiers et al. (J. Abnormal Psychol 111 (2002) 648).