Primula exserta (Primulaceae), a new species in Primula sect. Aleuritia from Yunnan, China.

Primula exserta Lei Cai, Gui L. Zhang & Z. K. Wu, a new species of Primulaceae from Yunnan, China, is described and illustrated. Morphological evidence supports its placement within Primula sect. Aleuritia, a section characterized by entirely glabrous plants that lack scales at the base of the leaf rosette, has a moderate to small habit and typically bears farina on the foliage and scape. The new species differs from other members of this section by its petiole with broad wings, 7-8-lobed corolla and calyx, corresponding 7-8 stamens, and elongated filaments and a style exserted far beyond the mouth of the corolla tube. Information on its distribution, a morphological comparison with related species, and a preliminary assessment of its conservation status are also provided.