Care at the Heart, Leadership in Practice: NASN's New Brand for School Nursing Today.

School nursing has evolved as student health needs, mental health concerns, public health pressures, and schools' focus on attendance and student well-being have grown more complex. NASN's brand needed to evolve with the profession. This article describes the thinking behind NASN's comprehensive rebrand, including input from school nurses, the meaning of the new visual identity, and the language that now anchors how NASN communicates the profession's authority, leadership, connection, rigor, support, and care. The new logo brings the S and N of school nursing together in a heart representing students and the broad, whole-child care school nurses provide. The new brand represents the collective strength of school nurses across the country and the role NASN plays in connecting, supporting, and advancing them. More than a visual update, the brand is intended to help school nurses, education leaders, policymakers, partners, families, and communities better understand the essential role school nurses play in keeping students healthy, safe, present, and ready to learn.