The desire to avoid cognitive dissonance drives community formation in a social network model.

As the consequences of opinion polarization effect our everyday life in more and more aspect, the understanding of its origins and driving forces becomes increasingly important. Here we develop an agent-based network model with realistic human traits: individuals in our simulations are endowed with an internal belief system which they attempt to keep as coherent as possible. This desire – to reassure existing attitudes while avoiding cognitive dissonance – is one of the most influential and widely accepted theories in social psychology by now. Our model shows that even in networks that start out completely uniform (from a society of clones), this effort leads to fragmentation and polarization, reflected both by the individual beliefs (attitudes) and the emerging communities in the social network. By fine-tuning two parameters: (i) “dissonance penalty”, measuring the strength with which agents attempt to avoid cognitive dissonance, and (ii) “triadic closure affinity”, the parameter reflecting agents’ likelihood to connect with friends of friends, a wide range of possible community structures are observed.