Client Education: Empowering Pet Owners Through the Geriatric Journey.

Drawing from years of experience working with veterinary practices worldwide, this article explores strategies for empowering pet owners through the geriatric journey, with an emphasis on digital client education. From creating targeted online content and using automation tools to hosting virtual consultations and integrating new technology, veterinary teams can deliver timely, relevant, and empathetic information that improves outcomes for senior pets. The article also addresses nondigital approaches and outlines how to combine both methods for maximum impact, supported by practical examples, case studies, and evidence-based recommendations.