Shared Achievements: Exploring the Design of Gameful Collaborative Elements and Fostering Social Relatedness Through Team Effort Contributions in a Social Physical Activity Application.

BACKGROUND

This paper explores the viable design of collaborative game elements to promote physical activity in the context of digital health interventions.

OBJECTIVES

We investigate the role of social relatedness in motivating users to engage in achieving step-count goals.

METHODS

The study utilised a minimalistic multiplayer step counter game called Shared Achievements, implementing group-based "collaborative effort" mechanics. Participants used the application with acquainted team members for two weeks.

RESULTS

Outcomes highlight the importance of communication and shared goals in fostering motivation and adherence. While group dynamics and social support enhanced engagement, challenges such as unequal contributions and competitive pressures were identified.

CONCLUSION

The study underscores the need for careful design considerations to balance competition and collaboration, suggesting digital health tools can benefit from social achievement mechanics and incorporating motivational strategies tailored to different user preferences.