Transfusion and apheresis science : official journal of the World Apheresis Association : official journal of the European Society for Haemapheresis · 2025
Evaluating strategic blood donor recruitment initiatives: Insights from King Fahd armed forces hospital experience.
СтатьяНазвание и аннотация: Перевод в очереди
Обработка статьи · этапы, ошибки и управление
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Bawazir Waleed M, Alzahrani Osama A, Bukhari Ahmed G, Felimban Raed I, Alaqari Ahmed M, Jubran Ahmed Y, Almalki Abdullah A, Khallaf Wael A, Alshehri Ryan M, Faqih Junaid H, Al Sadoun Hadeel, Tounsi Wajnat A, Hakami Nora Y, Altayar Malik A, Jalal Mohammed M
Аннотация
BACKGROUND & AIMS: Ensuring a safe and sufficient blood supply requires effective recruitment strategies, particularly in post-pandemic contexts. This study examines the transition at King Fahd Armed Forces Hospital (KFAFH) from a predominantly patient-related donor base to a focus on volunteer-based mobile and app-facilitated donations. It evaluates key factors influencing this shift and explores the potential for applying this model nationally.
METHODS: A quasi-experimental retrospective analysis was conducted using KFAFH donation records from 2014 to 2024. Donors were categorized by recruitment type (patient-related, military, mobile, app-based, staff, and other) and compared based on age, gender, first-time vs. repeat status, donation frequency, and infectious disease testing (IDT) outcomes. Donor eligibility criteria and donation intervals were also analyzed. A SWOT analysis evaluated the operational aspects of mobile campaigns, including recruitment strategies, collection sites, and incentive usage.
RESULTS: From 2021-2024, mobile and app-based campaigns significantly increased voluntary donations, while patient-related donations decreased by over 50 %. Mobile donors were predominantly repeat donors aged 25-40, with a higher male participation rate. IDT reactivity rates were lower in mobile donors compared to patient-related donors. Mobile drives-held at businesses, schools, and community centers-were supported by targeted outreach, recurring events, and non-monetary incentives. The program demonstrated operational strengths but encountered logistical and resource challenges.
CONCLUSIONS: Mobile and technology-driven recruitment significantly increased voluntary donations and reduced dependence on patient-related donations at KFAFH. This model shows promise as a replicable strategy for building a more resilient and sustainable national blood supply system.
METHODS: A quasi-experimental retrospective analysis was conducted using KFAFH donation records from 2014 to 2024. Donors were categorized by recruitment type (patient-related, military, mobile, app-based, staff, and other) and compared based on age, gender, first-time vs. repeat status, donation frequency, and infectious disease testing (IDT) outcomes. Donor eligibility criteria and donation intervals were also analyzed. A SWOT analysis evaluated the operational aspects of mobile campaigns, including recruitment strategies, collection sites, and incentive usage.
RESULTS: From 2021-2024, mobile and app-based campaigns significantly increased voluntary donations, while patient-related donations decreased by over 50 %. Mobile donors were predominantly repeat donors aged 25-40, with a higher male participation rate. IDT reactivity rates were lower in mobile donors compared to patient-related donors. Mobile drives-held at businesses, schools, and community centers-were supported by targeted outreach, recurring events, and non-monetary incentives. The program demonstrated operational strengths but encountered logistical and resource challenges.
CONCLUSIONS: Mobile and technology-driven recruitment significantly increased voluntary donations and reduced dependence on patient-related donations at KFAFH. This model shows promise as a replicable strategy for building a more resilient and sustainable national blood supply system.