'Help Shelter Mend a Broken Family': Homes, Homelessness, and Crisis in 1960s Britain.

In 1966, a new homelessness charity, Shelter, set out to redefine the homeless as impoverished families enduring poor or insecure housing rather than single men living on the street. Through a series of 'hard-hitting' reports and adverts, the group highlighted the destructiveness of poor housing on young families and gained a prominent national voice. This article examines Shelter's campaigns in the 1960s to examine how debates about homes and homelessness can reframe the development of discourses of 'crisis' that defined the 1970s and provided a key narrative of Thatcherism. It focuses on how Shelter deployed ideas of childhood, family, and the family home, often echoing theories of leading child psychiatrists of the post-war period, to warn of the profound and acute danger that the housing crisis represented to British society. Shelter's prominent and successful adverts and campaigns drew on growing anxieties about social and economic crisis, but did not discuss key issues of unemployment, racial discrimination, and deindustrialization. Instead, Shelter's campaigns focused on the damage poor housing did to family life and the education and life chances of individual children. Discourses of crisis in this period are often associated with 'inner cities' and failing reconstruction schemes, but Shelter presented an image of social crisis that was centred in the family and the family home. By analysing how Shelter drew on fears about the coming social crisis, the article suggests that the family home and the life chances of individuals were central to popular understandings and perceptions of crisis before the 1970s.