[TOWARDS STRATEGIES FOR THE MEDICAL PREVENTION OF NON-COMMUNICABLE DISEASES].

The article considers modern data on non-communicable diseases (NCDs) and their risk factors. The increasing role of sociopolitical and economic factors in prevalence of NCDs is highlighted. The focus is made on implementation of preventive strategies in schools. It is emphasized that, despite importance of problem, only 45% of countries reported availability of NCD national policy. The digital solutions in medical prevention allowing application of tools of self- monitoring of personal health according to individual circumstances are discussed separately. The prevention strategies using incentives to encourage healthy behavior are described. Their efficiency in frequent and prolonged use is noted, especially for people with low income.