Attitudes about skin cancer prevention: a qualitative study.

BACKGROUND

Skin cancer represents a significant threat to the health and well-being of Americans. By engaging in both primary and secondary preventive behaviors, individuals can reduce their risks of developing skin cancer.

METHODS

Focus groups were used as a qualitative technique to explore the similarities and differences between those who practiced skin cancer prevention (a high-concern group) and those who did not (a low-concern group). Transcripts from the discussions were analyzed to identify themes regarding participants' attitudes, beliefs, and practices about skin cancer prevention.

RESULTS

Seven themes emerged from the data: 1) benefits of sun exposure; 2) salience of skin cancer prevention; 3) perceived seriousness of the sun's harmful effects; 4) personal connection to skin cancer; 5) media attention regarding skin cancer; 6) problems with sunscreens; and 7) preventive health "have-tos."

CONCLUSIONS

To improve skin cancer prevention, health education interventions must attend to individuals' attitudes about sun exposure and address the barriers related to them.