Evaluation of a sexual health and blood-borne virus health education website for youth.

ISSUE ADDRESSED: The 'Get the Facts' website, aimed at Western Australian (WA) youth aged 14 -17 years, provides information about sexual health, blood-borne viruses and sexual relationships, and how to access appropriate health services. It was developed as one component of a comprehensive sexually transmitted infection (STI) prevention and control program implemented within Western Australia.

METHODS

An evaluation was undertaken to assess how the website might be improved and be more effectively marketed to its target audience. Website usage data, on-line survey responses and qualitative data from focus group testing of the website were collected and analysed.

RESULTS

Website visitors were from 194 countries, with the majority being Australian (65%) and 27% of Australian visitors being from WA. Website usage patterns indicated that the site was of greater relevance to WA than other visitors. An estimated 5% of 14-17 year old WA residents had visited the site in 2010. Online survey and focus group data indicated that the website provides sexual health and bloodborne virus information that is relevant to young people and in a format that they find acceptable and accessible.

CONCLUSIONS

The 'Get the Facts' website appeals to its target audience and provides them with relevant information. The challenge is to improve its promotion so it reaches its full potential WA youth audience.