How to leverage business leadership's newfound interest in business continuity.

In 2020, business continuity programmes around the world came under the spotlight like never before. This paper investigates whether business continuity professionals have done enough to maintain this newfound attention and leverage the opportunity associated with it. The paper argues that business continuity professionals must build on the lessons learned from the COVID-19 response and work more closely with business leaders. The paper describes practical and tangible ways to do this, including leveraging data and asking leadership for feedback on existing approaches and plans, with a view to maintaining business leaders' focus on business continuity.