Gender differences in the evaluation of physical attractiveness ideals for male and female body builds.

The purposes of this research were (1) to explore gender differences in the evaluation of physical attractiveness stimuli developed to represent commonly occurring real builds, (2) to identify observers' concepts of physical attractiveness ideals promoted by the media, and (3) to begin cross-validation of these stimuli as representations of observers' concepts of ideal physical attractiveness for male and female builds. Responses included (1) open-ended descriptions of ideal male and ideal female build, (2) ratings of relative attractiveness of 12 male and 15 female stimuli, (3) selections of stimulus types which best represented ideal builds, and (4) selections of stimulus types perceived to be promoted by the media. Analysis showed strong cross-validation among modes of response. Ideal male build included average/balanced type (small and medium), lean/broad-shouldered type (large), and muscular bulk type (medium). Ideal female body build included average/balanced type (small and medium) and lean/broad-shouldered type (small and medium). Gender differences were in emphasis only. Women emphasized lean/broad-shouldered and average/balanced male types. Men emphasized the muscular bulk male type. Body types perceived to be media-promoted highlighted stereotypic male muscularity and female leanness.