Behavior analysis: thriving, but how about its future?

Behavior analysis has been thriving by continuing to make important theoretical and empirical contributions to a wide array of problems, as well as by contributing to interdisciplinary research. Applied research in behavior analysis is flourishing. Despite these positive signs there may be an erosion of support for basic research in animal learning and behavior, including behavior analysis. Increased attention by behavior analysts to fundamental problems in areas of cognition, including decision-making and language, may help behavior analysis to evolve more successfully. An experimental analysis of gambling may prove particularly fruitful.