The possibility to make choices modulates feature-based effects of reward.

When making decisions, humans can maximize the positive outcome of their actions by choosing the option associated with the highest reward. We have recently shown that choices modulate effects of reward via a bias in spatial attention: Locations associated with a lower reward are anticipatorily suppressed, as indicated by delayed responses to low-reward targets and increased parieto-occipital alpha power. Here, we investigated whether this inhibition also occurs when reward is not coupled to location but to a nonspatial feature (color). We analyzed reaction times to single targets associated with a low or high reward as a function of whether a second trial type, choice-trials, were interleaved. In choice-trials, participants could choose either one of two targets to obtain the associated reward. Indeed, responses to low-reward targets were slower when choice-trials were present, magnifying the influence of reward, and this delay was more pronounced in trials immediately following a choice. No corresponding changes in parieto-occipital alpha power were observed, but the behavioral findings suggest that choices modulate a reward-related bias in feature-based attention in a similar manner as for spatial attention, and support the idea that reward primarily affects behaviour when it is of immediate relevance.