[The skincare routine: hype or hidden harm?].

A skincare routine refers to the regular use of products and steps aimed at cleansing, hydrating, protecting, or rejuvenating the skin. What began as a basic regimen has evolved into a widely popular, often elaborate practice, driven by social media and commercial influence. While skincare can benefit skin health, extensive routines may also lead to dermatological complications. These include irritant and allergic contact dermatitis, perioral dermatitis, and photosensitivity. Contributing factors are cumulative exposure to active and allergenic ingredients, product misuse for certain skin types, and unrealistic expectations shaped by influencer content. Extra caution is warranted in children, given their more vulnerable skin barrier and greater susceptibility to marketing influences. Nonetheless, benefits such as UV protection and emollient use in dermatologic care are acknowledged. Given the high prevalence of skin-related complaints in primary care, the current skincare trend warrants critical evaluation and medically informed guidance.