ВЛИЯНИЕ ЦИФРОВЫХ ПЛАТФОРМ НА РАЗВИТИЕ МИРОВОГО ТУРИСТИЧЕСКОГО РЫНКА: СОВРЕМЕННЫЕ ТЕНДЕНЦИИ И ТРАНСФОРМАЦИОННЫЕ ПРОЦЕССЫ

This thesis analyzes the impact of digital platforms on the transformation of the global tourism market. Based on data from UN Tourism, Statista, the World Economic Forum, and peer-reviewed scientific publications, the study examines key trends in the digitalization of the industry, including the growth of online booking, the application of artificial intelligence, Big Data, and immersive tourism technologies. Special attention is given to economic indicators and forecasts for the development of the global online tourism market.