How to use social media to amplify your professional impact in respiratory medicine.

Social media has become an integral component of modern medical practice, with most healthcare professionals engaging with it in some capacity. Its use has been associated with enhanced knowledge dissemination, professional networking, and increased visibility of research and clinical expertise. For respiratory healthcare professionals, social media offers particular value in navigating rapidly evolving evidence, technological innovation, establishing international collaborations and ongoing public health challenges. This article summarises current evidence and provides practical guidance on how to use social media to amplify professional impact in respiratory medicine, both in a professional context and in clinical practice with patients. We discuss key definitions, opportunities and limitations, with a focus on responsible and effective use to support collaboration, education and patient engagement.