Health promotion journal of Australia : official journal of Australian Association of Health Promotion Professionals · 2027
Population-Level Awareness of Water Safety Messages: An Analysis of a Representative Sample From New South Wales, Australia.
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Peden Amy E, Lawes Jasmin C, Irvine Rachel J
Аннотация
ISSUE ADDRESSED: The World Health Organisation recommends strengthening public awareness of drowning through strategic communications as a key drowning prevention strategy. This study aimed, for the first time, to assess population-level awareness of water safety messages in New South Wales, Australia.
METHODS: Via an age-sex representative sample survey, community beliefs around the number of water safety messages and awareness of messages (defined as having seen or heard) were examined. Message awareness variance between different demographics (gender, age group, country of birth, rurality and socio-economic classification of residence) and water use frequency groups was assessed using chi square tests.
RESULTS: The sample comprised 1495 people (52% female; 33% 45-64 years; 84% Australian-born and 78% metropolitan residents). Seventy-six percent did not believe the number of water safety messages promoted to the community was confusing. 'Swim between the flags' had the highest awareness among the sample (68%), followed by 'No flags, no swim' (53%). Despite no longer being actively promoted, 36% were aware of the message 'To escape a rip, swim parallel to the beach'. 'Respect the River' had significantly higher awareness among males, Australian-born and regional residents, at-risk cohorts for river drowning.
CONCLUSIONS: Message longevity supports increased awareness, though awareness varies by message and demographic groups. Funding support to increase awareness should reflect drowning burden. So what? Funding, time, and specific calls to action will support moving from awareness to behaviour change.
METHODS: Via an age-sex representative sample survey, community beliefs around the number of water safety messages and awareness of messages (defined as having seen or heard) were examined. Message awareness variance between different demographics (gender, age group, country of birth, rurality and socio-economic classification of residence) and water use frequency groups was assessed using chi square tests.
RESULTS: The sample comprised 1495 people (52% female; 33% 45-64 years; 84% Australian-born and 78% metropolitan residents). Seventy-six percent did not believe the number of water safety messages promoted to the community was confusing. 'Swim between the flags' had the highest awareness among the sample (68%), followed by 'No flags, no swim' (53%). Despite no longer being actively promoted, 36% were aware of the message 'To escape a rip, swim parallel to the beach'. 'Respect the River' had significantly higher awareness among males, Australian-born and regional residents, at-risk cohorts for river drowning.
CONCLUSIONS: Message longevity supports increased awareness, though awareness varies by message and demographic groups. Funding support to increase awareness should reflect drowning burden. So what? Funding, time, and specific calls to action will support moving from awareness to behaviour change.