Investigating tobacco presence at retail points of sale around schools in Egypt.

OBJECTIVES

This study aims to identify the locations where tobacco products are sold around schools as well as the different marketing strategies followed at the different points of sale (POS).tify

METHODS

This study was conducted in five Egyptian governorates (Cairo, Giza, Qualiubia, Sharkia and BeniSuif) representing different geographical regions in Egypt. An observational study was conducted around 102 schools from July to September 2024. The study examined location and products marketing tactics in retailers within 100 m of selected schools.

RESULTS

The study revealed that over half of retailers surrounding the surveyed schools sold at least one type of tobacco and nicotine product. Nearly all schools studied had at least one tobacco POS within a 100-meter radius. All surveyed tobacco POS displayed tobacco products. Different tactics of marketing to children and youth were identified.

CONCLUSIONS

School-age children in Egypt face exposure to tobacco products and advertising. Policymakers must act urgently by enforcing advertising bans and restricting product availability, especially around schools, to protect youth from harm.