Journal of American college health : J of ACH · 2018
Exposure to tobacco and nicotine product advertising: Associations with perceived prevalence of use among college students.
СтатьяПоддержка исследования: вне правительства СШАНазвание и аннотация: Перевод в очереди
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Kreitzberg Daniel S, Herrera Ana Laura, Loukas Alexandra, Pasch Keryn E
Аннотация
OBJECTIVE: The purpose of this study was to examine the relationship between exposure to tobacco marketing and perceptions of peer tobacco use among college students.
PARTICIPANTS: Participants were 5,767 undergraduate students from 19 colleges/universities in the State of Texas.
METHODS: Students completed an online survey, in the spring of 2016, that assessed past 30 day exposure to e-cigarette, cigar, smokeless tobacco, and traditional cigarette advertising across multiple marketing channels, past 30 day use of each product, and perceived prevalence of peer use. Multi-level linear regression models were run to examine the associations between exposure to tobacco advertising and perceptions of peer tobacco use controlling for age, gender, race/ethnicity, use and school.
RESULTS: Greater exposure to advertising was associated with greater perceived prevalence of peer use.
CONCLUSIONS: Given the normative effects of advertising on perceived peer tobacco use, college tobacco initiatives should include descriptive norms education to counteract inaccurate perceptions.
PARTICIPANTS: Participants were 5,767 undergraduate students from 19 colleges/universities in the State of Texas.
METHODS: Students completed an online survey, in the spring of 2016, that assessed past 30 day exposure to e-cigarette, cigar, smokeless tobacco, and traditional cigarette advertising across multiple marketing channels, past 30 day use of each product, and perceived prevalence of peer use. Multi-level linear regression models were run to examine the associations between exposure to tobacco advertising and perceptions of peer tobacco use controlling for age, gender, race/ethnicity, use and school.
RESULTS: Greater exposure to advertising was associated with greater perceived prevalence of peer use.
CONCLUSIONS: Given the normative effects of advertising on perceived peer tobacco use, college tobacco initiatives should include descriptive norms education to counteract inaccurate perceptions.