The Role of Witnesses in Humiliation: Why Does the Presence of an Audience Facilitate Humiliation Among Victims of Devaluation?

We examined the role that witnesses play in triggering humiliation. We hypothesized that witnesses trigger humiliation because they intensify the two core appraisals underlying humiliation: unfairness and internalization of a devaluation of the self. However, we further propose that witnesses are not a defining characteristic of humiliating situations. Results of a preliminary study using an event-recall method confirmed that witnesses were as characteristic of humiliating episodes as of those that elicited shame or anger. In Experiments 1 and 2, we manipulated the presence (vs. absence) of witnesses when a professor devalued participants and the hostile tone of this devaluation. As hypothesized, in both experiments, witnesses indirectly increased humiliation via the appraisal of unfairness. Results of Experiment 2 revealed that the presence of witnesses also interacted with hostility, enhancing humiliation. As expected, this moderating effect occurred via the other key appraisal of humiliation (i.e., internalization).