Recreational specialization and the marine-based conservation behaviour intention of recreational divers in Hong Kong.

This study examined divers' recreational specialization, pro-environmental attitudes, and marine-based conservation behaviour intentions. A questionnaire-based data collection approach was used to survey 398 divers who visited popular diving sites in Hong Kong by employing structural equation modelling to determine the potential relationships among the proposed variables. The results showed a statistically positive relationship between divers' recreational specialization and their pro-environmental attitudes, along with a statistically valid relationship between divers' recreational specialization and their marine-based conservation behaviour intentions. However, divers' pro-environmental attitudes were not statistically significant with their marine-based conservation behaviour intentions; thus, the discrepancy regarding different research findings between the current and previous studies was further discussed. In particular, our findings confirmed that recreational specialization could be a reliable predictor of divers' pro-environmental attitudes and marine-based conservation behaviour intentions to fill the research gaps regarding scuba diving-based nature tourism in Hong Kong. Consequently, management implications and recommendations were presented in accordance with the development of marine environmental conservation and sustainable scuba diving tourism in Hong Kong.