[THE ATTITUDES FORMING HEALTH-PRESERVING BEHAVIOR IN STUDENT YOUTH].

The article presents results of comprehensive study using qualitative and quantitative research strategy with purpose to investigate attitudes of the students youth related to health preservation. The object of the study is students attitude to their own health. The theoretical concepts of health preservation in youths environment. The sociological characteristics of attitude of students to health and specificity of understanding health among international students are demonstrated. The factors affecting formation of attitudes of health-preserving behavior of the youth are identified. The attitudes of health-preserving behavior are classified as social cultural and social economic ones. The presented sociological data was obtained through sociological survey of students of Moscow and St. Petersburg and 6 focus group interviews. It is demonstrated that students are aware of importance of maintaining health for their further life. The health occupies the fifth position in structure of values. The young people are disposed to rely on opinion of their parents. The Internet resources are also popular. Despite limited financial resources, young people are ready to purchase quality goods to support their health. In conclusion the fact is established about necessity to develop social technologies targeting achievement balanced health-preserving behavior of the youth.