Cross-dimension-ambivalent in-group stereotypes: the moderating roles of social context of stereotype endorsement and in-group identification.

In this study, the authors examined in-group stereotypes that are cross-dimensionally ambivalent-simultaneously (a) positive in cognition-related content dimensions and negative in affect-related content dimensions or (b) negative in cognition-related content dimensions and positive in affect-related content dimensions-to establish whether endorsement of such in-group stereotypes depends on whether this process occurs in an intragroup versus intergroup context. Drawing on social identity theory, the authors predicted that (a) endorsement of cross-dimension-ambivalent in-group stereotypes would be greater in an intragroup, relative to an intergroup, context and (b) this would hold for high but not low in-group identifiers. Confirming these hypotheses, results showed that endorsement of cross-dimension-ambivalent in-group stereotypes may vary as a function of their contribution to securing a positive social identity.