Three exploratory studies of college theme parties.

INTRODUCTION AND AIMS: The objectives of this exploratory research were to (1) explore the characteristics and risks associated with college theme parties, (2) assess differences in risk associated with college theme parties compared to non-theme parties and (3) to assess differences in risk associated with risqué theme parties as compared to non-risqué theme parties.

DESIGN AND

METHODS

We used a mixed methods design. Results are presented from three exploratory studies of alcohol consumption in college theme parties: (1) four qualitative focus groups of students who have attended such events, (2) a web-based survey and (3) a multi-level (observational, survey, breath blood alcohol samples) study of 226 college parties, 29 of which were themed events. Focus group participants included a convenience sample of 17 college students aged 18-24 years; participants for the web survey included a convenience sample of 407 college students; participants for the multi-level study of college parties included 1725 randomly selected individuals at college parties.

RESULTS

Themes tended to be highly sexualized. Compared to non-themed parties, theme parties have been observed to be more rowdy, louder, involve drinking games, feature kegs and feature hard liquor.

DISCUSSION AND

CONCLUSIONS

Themed parties are associated with heavy drinking and are consistent with environments sought by heavy drinkers. As a result, themed parties are marked by a greater number of alcohol-related problems. Further research is needed to understand more clearly the risks involved in themed and risqué themed events.