[THE FACTORS AND INSTRUMENTS REGULATING HEALTHY LIFE-STYLE].

The article considers aspects of efficiency of formation and realization of programs of healthy life-style in various groups of population i.e. from pregnant women to adult able-bodied citizen. In every age category were sorted out factors having positive results. The possible reserves were emphasized to optimize program and non-program activity in this direction. The study comprises statistical information that permits to use materials as informational resource with purpose of further propaganda activity. The possibilities to apply digital tools are considered concerning all categories of citizen with designation of their advantages and negative sides. The activization of work of optimization of health preserving technologies permits to increase natality of healthy children, progress in studies of preschool children and schoolchildren, creative and scientific abilities of students, labor productivity in adult population, including pre-pensioners.